HOPPER x DESTINATIONS

CONCEPT: Hopper as the medium to get you to the person/place/thing that you love.

The best way to show that you care is to show up..jpg
The best way to show that you care is to show up. 2.jpg
The best way to show that you care Is to show up. 3.jpg
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Content Strategy

  • IG posts for each digital ad on @hopper (541k)

  • IG & TikTok filter for UGC - “The Window Seat”

    • Users can replace the visual in the window with images from camera [roll] to repurpose content and create heartful or comical recreations - increased exposure for original Hopper campaign

    • Example: Mom is in NYC on a business trip but will be home soon. She adds an image of her 2 cats & texts it to her kids along with the message, “Missing my favorite children!<3”

  • FB ads that target..

    • Millennials & Gen X (est. ages 30-50)

    • New parents & long-distance couples

    • Frequent business travelers